Especially for mobile, these ads reward users for watching short videos or
interacting with playable
ads.
Interstitials
Full-screen static, video, or rich media (playable) ads that appear at natural
transition points in the user flow of an app. The ad is self-contained within
its own window, not within the app’s layout.
Native
Ads that appear naturally within the app’s content. The ad experience follows
the natural form and function of the app’s user experience in which it is
placed.
Banners
Ads that remain on screen, within the app’s layout, while the user is
interacting with an app. Banner ads typically include a combination of
static/animated images and/or text.